An IT SME that wants to expand and grow its customer portfolio.
Workshop philosophy
Initial situation
The IT company has expanded its product portfolio. The diverse offerings appeal to various customer groups. Furthermore, additional new offerings are planned to attract new customers.
Implementation
A 5-hour workshop with 40 team members, divided into four groups. Each group developed the customer journey for a product category. One group focused on new customer segments.
result
The employees engaged with the customers, developed points of contact and measures.
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